Something that is not spoken about enough is fast fashion, why is it so bad? And what are we doing about it?
Fast Fashion
Fast fashion has been an increasingly prevalent problem in the upcoming years. Trend cycles have sped up, with clothing going in and out of fashion faster than ever before. As a result shopping has become a hobby to many. The market became deeply saturated, especially with the increased rate of online shopping. Consequently, brands made cheaper clothing in order to differentiate themselves from others.
This is where the problem of fast fashion evolved, causing irreversible damage to the environment, harming animals and exploiting workers all across the world.
Impacts of Choosing Price over Quality
It is understandable why people would opt for cheaper items during this rise of living crisis. However, what consumers fail to take into consideration is the longevity of the clothing they are buying. Would you rather buy a piece of swimwear for $20 and only wear it a couple times before it stretches, fades and becomes unwearable? Or spend that extra money for a piece that will last you seasons? This is something buyers need to deeply consider, because after that cheap piece of clothing degrades they buy a new one again and so on. This is one of the main contributors to the global issue we all have.
Majority of the brands you buy from participate in fast fashion. On the top of your head can you name a few? They produce garments in low quality materials resulting in clothing to diminish after a few wears to then be disposed of. They also stock hundreds of different styles where they aim to target upcoming trends.
The diagram presented above shows a life cycle analysis of swimwear, comparing a minimal and more expensive piece against purchasing a cheaper piece. It is inevitable that all clothing eventually diminishes and can no longer be worn. However, the diagram proves investing in a quality piece will save buyers more money and preserve the environments resources in contrast to having to continuously purchase a cheaper item. At Bare All Swimwear we want our customers to be highly aware of their shopping choices and the implications of impulsively purchasing a garment because it is 'on sale' or 'a great deal'. Moreover, we want our customers to consider the long-term benefits to themselves and the environment when investing in a quality and timeless swimwear piece.
Bare All Swimwear's Sustainable Approach
As a result, what do we do?
At Bare All we take into account all of the ongoing issues of fast fashion and do our best to make a change. We are only one small business of many who are trying to make a change. However, it is in the hands of you to initiate this further.
We have aimed to make timeless swimwear that can be worn through upcoming fashion trends. We have chosen minimal styles that come in various colours and neutral patterns, ensuring they will not out-date.
We also use expensive materials such as Italian fabric to ensure durability of our swimwear. We even go the extra mile to turn ocean waste into regenerated nylon. So whilst we make your swimwear we strive to reduce environmental harm.
At Bare All we don't just offer you a tangible piece, we offer you the intangible benefits of longevity, quality and a way to stand out. The choice lies in your hands… What would you rather?
Make an investment for yourself and the environment today.